Craft-oriented brands are expected to articulate their story with originality, authenticity, and an interaction that differentiates them in the marketplace. That’s why PAIL believes in a collaborative approach to define the brand story that’s as much gut-instinct as it is market-driven. Working with your core team, PAIL helps teams and their partners articulate their vision, shape it into a compelling narrative, and bring it to life through environments, packaging, and trade.
We have a process that scales in depth depending on the services we offer. Below is a map of our typical process for developing a new brand.