Branding a 100 Year Old Malt House
Branding starts with a clear understanding of who a company is. We began our project scope with a two day workshop of internal Great Western Malt employees and developed a language, keywords and story that paved the way for a complete overhaul of their brand.
Great Western Malt is at the heart of the craft brewing and distilling industry. Beer and whisky are made with malt, from processed barley grown in the Pacific Northwest, Idaho, Montana and Northern California. This 80 year old agri-business company was very outdated and needed to speak to the craft brewing community more clearly and with up to date communication tools and approach. The challenge was to enhance the history of the company while still giving them a modern creative solution. Great Western Malt is a subsidiary of GrainCorp, an Australian agri-business company.
Through video, social media, innovative package design, every aspect of our solutions would strengthen the brand message established in the foundation of our project.