United Malt (previously GrainCorp Malt) is a house of brands consisting of: Great Western Malt, Canada Malting, Bairds Malt, Country Malt Group, Schills Malt, Brewcraft, Cryer Malt and Barrett Burston Malt. These malt houses are operating all over the world.
Pail was engaged to provide a solid solution of messaging and market strategy from a wholistic approach for this house of brands. They needed to connect the brands more clearly, and that is what we provided through our work with them.