Grand Central Bakery has 12 locations in the Pacific Northwest. They wanted to improve their new look and feel by testing out a brand new location in Cedar Mills. We helped them solve some interior and branding problems to accentuate the brand, attract new customers and solidify brand loyalty for longtime customers. The project was so successful that they rolled out the solutions into all of their stores and implemented the graphic solutions in all of their packaging design for grocery distribution.
A fresh approach was implemented into the new Grand Central Baking Cedar Mill store, and influenced the regional stores in the Pacific Northwest through our design solutions. We worked on this project initially in collaboration with a local Ad agency. Pail created visual brand solutions to communicate the GCB mission, digital menu boards, pastry signs for all fifteen stores, signage, t-shirts, sandwich wrap design, tote bags, interior/exterior color consult and more.
