Project Highlights
- Rebranding 30 different packaging designs for Great Western Malt
- Custom illustrations for the PURE series
- Each bag has a story that ties back to the brand attributes we created in our foundation work
- Updated color palettes so brewers and distillers can recognize bags quickly
- Updated poly material for better storage and quick opening
02What We Solved
We started by helping Great Western Malt with their rebrand and shortly after implemented a completely new package designs for their product offerings. The old bags were tired and true and very old-school agribusiness style.
Their customers are brewers and distillers. We wanted to engage them more with the Pacific Northwest brand attributes and connect the products more with a story and imagery. We came up with unique creative and new names for many of the malts so that brewers and distillers could connect with the products more than a number and label. The story was not only printed on the bag but each bag had a custom sell sheet designed to match.
Each unique malt name presented us with the challenge to create a story that reconnected to the brand foundation and personality of Great Western Malt.
New spider/flavor charts were designed and implemented into the back of the bags, along with the product info helpful for brewing. Not only were these bags well received from brewers and distillers, we made a splash in the industry by standing out from their competition!
The Result
The result was overwhelming. Over the first year of rolling out the new bags, we were able to watch many brewers and distillers tag GWM and the new bags on social media with rave reviews.
Our client was extremely happy with this project and we have enjoyed seeing the bags in breweries and distilleries.
Working with PAIL has been truly inspiring as I’ve partnered with her recently on a global brand project for the beverage industry. PAIL really understands the beverage industry and takes that expertise into creating some amazing creative direction for their clients! — Marketing Director and Brand Strategist
