Jessica Bernert

Writer: Jessica Bernert After Christmas, I needed to reset my living room. The decorations came down, the space felt busy, and I could feel it in my body. Instead of collecting inspiration or shopping for solutions, I chose a single word: Calm. That word became the objective. And suddenly, every decision was easier. If an object added visual noise, it didn’t belong. If a texture felt restless, it was removed.If a piece interrupted the feeling of calm, it didn’t matter how beautiful it was, it...

Over the past year I have been paying close attention to how AI is influencing branding and packaging. Many businesses leaned into AI tools as a way to move quickly and save budget. It made sense. These tools offered instant ideas, easy visuals, and a way to generate content without the usual time or cost of creative development. At first, people felt energized by the possibilities. New creations appeared in seconds. New styles. New directions to explore. But something unexpected happened...