Every project begins
with listening.
A strong brand begins with what’s true about the business behind it: why it was made, what matters to its people, and how it should make customers feel.
At Pail Design, I help beverage founders and brands at a turning point find that story and give it a clear visual life. We establish the foundation first, then build an identity that feels cohesive across packaging, digital spaces, and wherever the brand goes next.
Jessica Bernert
Brand Architect
I’m Jessica Bernert, the creative director behind Pail Design. For 25 years, I’ve helped businesses turn complex ideas into clear, considered design. My path into beverage began as the art director of a coffee magazine and grew into work with founders bringing new products to life and established brands ready for a change.
I work closely with clients, ask the questions that get beneath the surface, and bring both care and honest direction to the process. The aim is a brand that feels like yours—and gives you the confidence and tools to keep building on it.
Press & Accolades
Creative Pail featured in Portland Business Journal’s small-business profile series.
Conversation with Jessica Bernert on building a creative career, entrepreneurship, and the evolution of Pail.
Pail Design and Jessica Bernert featured by Wonderful Machine for directing the photography behind Great Western Malting’s global brand campaign.
Jessica Bernert’s studio and fine-art practice featured in In Her Studio Magazine. Your artist bio lists the feature.
Recipient of Portland Open Studios’ Kimberly Gales Emerging Artist Scholarship.
Wild Arts Festival: 2023 & 2024
Selected artist for the annual Portland Bird Alliance benefit art festival.
Selected as one of 103 artists for Portland Open Studios’ juried citywide studio tour.
Art in the Pearl 2024
Emerging Artist selection