Every project begins
with listening.
We take time to understand the brand you are—the story you’ve lived, the audience you serve, and the ambition you hold—before creating a line or selecting a hue.
At Pail, our process blends strategic research with intuitive clarity. We lead a calm, collaborative journey into complex challenges—translating insights into identities, packaging, and campaigns that feel authentic, distinctive, and built to last.
With 25 years in the beverage, hospitality, and industrial spheres, we know that true design doesn’t add noise—it reveals nuance. We make who you are thoughtfully visible
Jessica Bernert
CD & Founder
Pail is a boutique creative studio led by Creative Director Jess Bernert, specializing in brand identity, packaging, and storytelling for companies that value clarity, restraint, and high-taste design.
With over two decades in beverage, hospitality, CPG, and industrial markets, the studio builds brands that feel intentional, grounded, and commercially effective.
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Pail partners with founders, marketing teams, and legacy brands in transition—clarifying the core narrative and translating it into strategic visual systems that scale across packaging, digital, and content.
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The studio is known for its clean aesthetics, strategic workshops, and refined execution that unifies purpose, visuals, and voice. Projects range from full brand identity builds to packaging suites, content strategy, and project based creative direction.
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Pail collaborates with clients who value thoughtful work and long-term brand depth—not quick trends.
