About | PAIL

At PAIL, we believe creativity is more than just a service—it’s a way of thinking, connecting, and shaping meaningful experiences.

While graphic design has been at the heart of our work for many years, the industry has shifted. Quick fixes, mass production, and surface-level solutions have become the norm. In response, we’ve chosen a different path: one that values depth over speed, collaboration over transactions, and originality over trends.

Today, PAIL is focused on creative direction, storytelling, and original art.

We partner with clients who seek more than visuals—they seek ideas, narrative, and intention.

Our work is about crafting identities and experiences that feel authentic, distinctive, and lasting.

If you're looking for thoughtful creativity rooted in purpose—not just a product—PAIL is built for you.

Jessica Bernert

FOUNDER & CREATIVE DIRECTOR

Jessica Bernert has been an artist her entire life. She founded Pail Design in 2001, and now balances her design practice with her oil painting expression through Pail Art (pailart.com). Throughout her career, Jessica has navigated the evolving world of brand building with one core belief: great design and creativity can communicate powerful experiences.

With a background in Graphic Design from Portland State University and a passion for environmental graphic design (EGD), Jessica seamlessly blends color, shape, and subject matter to create engaging and thoughtful compositions. Her work is often rooted in a love of organic forms and layered visual storytelling, shaped by her personal connection to place and community.

“It's exactly what I was wanting!’’

— Ana Chaud, Sankalpa .