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Pail supports long term brand building over performance marketing.

It’s more authentic and you’re truly connecting with your audience. The emotional bonding to a brand supports the 'give and take' of services that recipients value. The connective part is that we are thoughtful with each design decision to see if it aligns with the values of the company, the objective, who we are talking to, and what the purpose is.


It’s not just about getting attention, it’s about getting the RIGHT kind of attention, feedback loop, and loyalty to your brand through thoughtful design.


When Pail takes on a new client we do a deep dive into that brands personality, targeted markets, purpose, values, history, future vision and so much more. This holistic approach to branding is formed through research, interviews with clients and cohorts, mood boards and client sign offs, all before we get started on the branding itself.


Consulting is a great place to start and is a conversation to help us think about what your business needs.
We won’t oversell you or overpromise. Honesty is one of our top values. If we were not direct and honest,
we would not be doing our art direction job. We want to build and grow brands thoughtfully with like-minded companies. 

About Pail

Pail was founded in 2001 by Jessica Bernert. Throughout the years, we have seen many chapters of business. Technology and trends evolve every year. In 2019, we chose to go fully remote when we decided to give up our longtime loft in the Pearl District of Portland, Oregon.

Our timing was intuitive, as one year later, the pandemic hit, our aging dog needed to be home more, and downtown was not a great place for people to visit! The overhead savings and flexibility not only makes us more nimble, but this cost savings goes right back to our clients. We want to keep our process simple, thoughtful and intimate.

The output of a brand is the simple part. We find ourselves repeating this often. The output is: the business card, the event banner, the website, and all of the tangible items with your logo on it. Building the brand is our expertise. Yet we overemphasize the foundation work before the building. This foundation work is the key to a successful brand, and the thoughtful process is the proper oil to get that engine running smoothly.


Not quite sure where to start? Schedule a quick call with us to find out if we can help.




Jessica has been building brands for over twenty years but has been an artist and creative since she could hold a crayon. 

Post crayon days, she has won multiple awards, helped small and large business
re-invent themselves and supported her family through that entrepreneurial spirit and grit for a few decades. Pail as a business, has survived three recessions and Jess continues to pivot and adapt to the changes of the world. One thing remains true, she enjoys helping authentic and value-centric brands succeed and look good.

Her creativity continues into her passion for oil painting and some of her latest works can be seen here.

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