Bernert Navigation is a fresh brand output of a marine group that has been operating on the Willamette and Columbia rivers for over 150 years. Pail has established a new brand that will serve as communications and marketing for this growing, local and family company.

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The convergence of family heritage and teamwork within this marine team is the driving force that fuels Bernert Navigation and has for over 150 years. 

 

Over the decades, they have delivered fresh cut logs that fed Oregon’s early lumber mills, delivered juvenile salmon to fisheries charged with repopulating local rivers, and delivered the finished materials that built local roads and bridges.

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Symbolizing the name of their ancestral founders, with a capital B, combined with an industrial feel of pushing the bow / barge image into the letter, gives this logo mark strong, meaningful and memorable.