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FluffyWeight is a super-soothing, safe and effective therapeutically weighted stuffed animal designed under the guidance of occupational therapists to effectively ease anxiety and shorten sensory meltdowns. Kids and adults alike love FluffyWeight's snuggly cozy body and big fluffy paws that embrace you with a calming, comforting full-body hug that's been proven to work.
This new brand and new product needed personality so Pail helped create graphic illustrated elements, color palette, and font choices to uplift the energy this product is needing to communicate
Photo Art Direction
Fluffy Weight, LLC
We developed the supporting personality style guide illustrations for this emerging brand and product line.
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