Creative Direction,
Storytelling, &
Art with Purpose
Great Western Malt
Great Western Malt is at the heart of the craft brewing and distilling industry. Beer and whiskey are made with malt, from processed barley grown in the Pacific Northwest, Idaho, Montana and Northern California.
This 80 year old agri-business company was very outdated and needed to speak to the craft brewing community with different energy, and a new look and feel.
The challenge was to enhance the history of the company while still giving them a modern solution. Great Western Malt is a subsidiary of United Malt Group and GrainCorp, an Australian company based in Sydney.
We spent an average of nine months with Great Western Malt and the results were fantastic. We gave new life into a stale brand and in return this grew their malt sales and customer retention, the brand is living and breathing well as of today (2023).
Service
Identity & Branding
Print, Digital & Web
Brand Governance / Training
Market Strategy
Social Media Launch
Brand Workshop
Brand Video
Photoshoots
Client
United Malt
Year
2016-7
What We Solved
• Marketing Messaging
• Tagline and Hashtags
• Rebrand
• Marketing Strategy
• Grew Social Media Channels
• Strengthened Brand Attention
• Grew Sales
• Innovative Package Design for Malt Bags
How We Did It
• Brand Audit
• Brand Workshop
• In-depth market research
• Creative Direction and Create new brand look
• Leverage company history (resurrected a vintage brand)
• Establish a relevant brand voice
The Result
GWM was able to appeal to a broader market of craft brewers and distillers. In addition to the brand, we unveiled items at the Craft Brewers Conference with a new booth design, new malt bags, and print ads in all of the brewers magazines.
From a static social media presence and outdated brand to a dynamic digital presence and a new modern look, Pail re-branded this company from the inside out. We not only refreshed the look, feel and messaging, but gave the GWM sales team tools to communicate and help them sell more malt and deepen relationships with their customers.
Brand
Video
We created and produced Great Westerns new brand video to help customers learn more about what is behind the heart of your craft. See more of these here.