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Humdinger Pizza

A 1950's vintage service station theme was in play for this new Portland Pizzaria. A bright palette of  colors was chosen for an energetic feeling to this family friendly place. We create the brand, interior layout and design, artwork and large environmental graphics. Other items included, menu design, cards, paint colors, furniture choices, pizza box design, merch, and more!


Branding, Website, Interior, Exterior


Somos Hospitality with PacifiCap Construction




The renovation of an old historic building was the big challenge for creating this space. We adapted to using parts of the old with the new on the remodel and created a vintage brand for Humdinger Pizza and Shifters Bar.

Pail was responsible for the branding, marketing, interior design and exterior look and feel of all three of these entities. We picked light fixtures, color, and creatively directed the construction team for installations.


Web & Mobile

A parallax website that includes online ordering was created for Humdinger Pizza. Their IG feeds directly into the home page and is easy to edit menus and updates, all while carrying out the brand style and creative elements.

Pizza Delivery

We built personality into this brand with the foundation work, characteristics of the theme, colors, fonts and imagery. Every decision, from the light fixtures to the tile in the bathroom, the paint color, and the window graphics were thoughtfully decided based on the brand style and unique attributes developed in the beginning of this concept.

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