Humdinger Pizza
A 1950's vintage service station theme was in play for this new Portland Pizzeria. A bright palette of colors was chosen for an energetic feeling to this family friendly place. We created the brand, interior layout and design, artwork and environmental graphics. Other items included, menu design, paint colors inside and exterior, furniture choices, lighting solutions, pizza box design, merch, and more!
Service
Branding, Website, Interior, Exterior
Client
Somos Hospitality with PacifiCap Construction
Year
2020-21

The renovation of an old historic building was the big challenge for creating this space. We adapted to using parts of the old with the new on the remodel and created a vintage brand for Humdinger Pizza and Shifters Bar.
Pail was responsible for the branding, marketing, interior design and exterior look and feel of all three of these entities. We picked light fixtures, color, and creatively directed the construction team for installations.

Web & Mobile
A parallax website that includes online ordering was created for Humdinger Pizza. Their IG feeds directly into the home page and is easy to edit menus and updates, all while carrying out the brand style and creative elements. www.humdingerpizza.com

