Humdinger Pizza

A 1950's vintage service station theme was in play for this SE Portland Pizzaria. We used bright colors for an energetic feeling to this family friendly pizza place on the very busy corner of 92nd and Foster. Humdinger was used to promote the biggest pizza around measuring at 24 inches!


Branding, Website, Interior, Exterior


Somos Hospitality with PacifiCap Construction




Problems We Solved
The renovation of an old historic building was the big challenge for creating this space. We adapted to using parts of the old with the new on the remodel and created a vintage brand for Humdinger Pizza and Shifters Bar.

Pail was responsible for the branding, marketing, interior design and exterior look and feel of all three of these entities. We picked light fixtures, color, and creatively directed the construction team for installations.


Web & Mobile

A parallax website that includes online ordering was created for Humdinger Pizza. Their IG feeds directly into the home page and is easy to edit menus and updates, all while carrying out the brand style and creative elements.