Sankalpa is a leadership organization that helps executives navigate the alignment of their wants and their business goals. The objective is to connect the intention, desire and holistic approach to one's business or services with planning, lifestyle, business goals and more intentional for ultimate success and overall life satisfaction. Sankalpa is the sanskrit word for intention. San means “to become one with” and kalpa means “time” and “subconscious mind.” In LifeForce Yoga, we use sankalpa as a way to set an intention, to connect with your heart's deepest desire.
We developed this brand based on an intuitive and deep conversation with the founder, to truly understand her goals for her company. The brand was received with, "It's exactly what I was wanting!" Sankalpa Life brand will communicate luxury retreats for executives as phase II of her business launch.
Identity + Branding
Sankalpa is a Leadership Program that focuses on business leaders who are ready to leave a legacy, while living a healthy, joyful and fulfilling life.
The triangle shape is a classic symbol to communicate the strongest alignment between heart, soul and spirit.
We developed three layers to this shape visually by using an upside down triangle that connects to the seed of intention, two leaves stemming from a foundation.
Overall the brand has meaning, intention and communicates the companies objectives well.