Free from Brand Blueprint
Before you ask AI to build your brand, answer these seven questions.
The AI Brand Brief Starter is a free 6-page guide for founders and small business owners. Seven questions, a copy-and-paste prompt, and a quick check, so what AI gives you actually sounds like you.
The Problem
Why AI branding sounds the same
The fix isn't a better tool. It's a better brief.
Ask AI for a tagline or an About page without telling it much, and it fills the gaps with the most common answer. That's why so much of it sounds warm, professional, passionate about quality, and true of almost anyone.
What's inside
01.
The Seven Questions
Each one comes with a vague answer and a specific one side by side, so you can see the difference.
02.
The Starter Prompt
Ready to paste into ChatGPT, Claude, or whatever AI tool you already use.
03.
A three-step check
What to look for before anything AI wrote goes public.
Who it's for and
who made it
Who It's For
Founders, creatives, and small business owners using AI to write an About page, a tagline, a bio, or product copy, who want the result to sound like their business and not like everyone else's.
Who Made It
Created by Jessica Bernert, founder of Pail Design, a Portland branding studio, who has spent over two decades helping businesses find what's true about them before the design work begins.
